Brand Marketing Strategy - Brand Electioneering - UK

A new Integration

The world we live in is changing at an unprecedented rate and marketing needs to evolve faster than ever before.

Brand Electioneering is a new way of thinking that harnesses cultural, social and technological changes to connect consumers with each other and with brands. This is ultimately the business of influencing opinions and turning consumers into advocates who vote for one brand over its competitors.

Brand Electioneering is integrated marketing taken to a higher level, using a layering of one and two way marketing channels in the proportions appropriate to the objective. Our mission is to constantly seek new ways to create dialogue and influence conversations, to ensure that they remain engaging and compelling.

If you would like to find out more about how this new approach to integration can turbo charge your marketing, I would love to hear from you.

Contact me by clicking here and let’s discuss how we can work together to get your brand ‘elected’.

Rob Gray
CEO

CINEMATIC IMPACT - 22nd July 2011

Brand Electioneering were recently give the chance to develop the branding of Empire Cinemas new and exclusive large format screens… the result ‘Empire IMPACT’

Empire IMPACT screens are large format (floor to ceiling) and the auditoriums offer the latest sound and projection technology, IMPACT also offers stadium gradient luxury seating.

All of which goes to making a film shown on an IMPACT screen a very memorable experience. The opportunity to brand and launch IMPACT gave us the chance to create impressive, memorable advertising especially as one of the poster sites is 2.7 x 6.5 metres wide.

The visual idea was just to communicate the WOW that you get when totally immersed in the cinematic experience of IMPACT. Making visual the information streaming towards you was the task, involving lots of photography and a long time at the re-touchers.

Two final executions were developed, one showing the IMPACT experience happening to an individual audience member (modeled by the wonderful Roxy), the second being a panoramic shot of the whole auditorium.

To see how 30 models made an audience of 180 or what makes up the streams of psychedelic cinema click on our blog at the top of the page.

EMPIRE IMPACT TEASER

EMPIRE IMPACT BASILDON FOYER ARTWORK

IMPACT Exclusive to EMPIRE CInemas
7th July 2011

Snoreeze Ad
18th February 2011

New offices
18th October 2010

LONDON POSTCODES

EAST LONDON
E1 | Whitechapel | Stepney | Mile End | E2 | Bethnal Green | Shoreditch | E3 | Bow | Bromley-by-Bow | E4 | Chingford | Highams Park | E5 | Clapton | E6 | East Ham | E7 | Forest Gate | Upton Park | E8 | Hackney | Dalston | E9 | Hackney | Homerton | E10 | Leyton | E11 | Leytonstone | E12 | Manor Park | E13 | Plaistow | E14 | Poplar | Millwall | Isle of Dogs | Docklands | E15 | Stratford | West Ham | E16 | Canning Town | North Woolwich | Docklands | E17 | Walthamstow | E18 | South Woodford

WEST CENTRAL LONDON
WC1 | Bloomsbury | Gray’s Inn | WC2 | Covent Garden | Holborn | Strand |

EAST CENTRAL LONDON
EC1 | Clerkenwell | Finsbury | Barbican | EC2 | Moorgate | Liverpool Street | EC3 | Monument | Tower Hill | Aldgate | EC4 | Fleet Street | St. Paul’s

NORTH LONDON
N1 | Islington | Barnsbury | Canonbury | N2 | East Finchley | N3 | Finchley Central | N4 | Finsbury Park | Manor House | N5 | Highbury | N6 | Highgate | N7 | Holloway | N8 | Hornsey | Crouch End | N9 | Lower Edmonton | N10 | Muswell Hill | N11 | Friern Barnet | New Southgate | N12 | North Finchley | Woodside Park | N13 | Palmers Green | N14 | Southgate | N15 | Seven Sisters | N16 | Stoke Newington | Stamford Hill | N17 | Tottenham | N18 | Upper Edmonton | N19 | Archway | Tufnell Park | N20 | Whetstone | Totteridge | N21 | Winchmore Hill | N22 | Wood Green | Alexandra Palace

EN POSTCODES
EN1 | Enfield | Bush Hill Park | Bulls Cross | Enfield Town | Forty Hill | EN2 | Botany Bay | Clay Hill | Crews Hill | EN3 | Enfield Highway | Enfield Lock | Enfield Wash | Ponders End | EN4 | Barnet | Hadley Wood | Cockfosters | East Barnet | New Barnet | EN5 | High Barnet | Arkley | EN6 | Potters Bar | South Mimms | Cuffley | Northaw | EN7 | Cheshunt | EN8 | Waltham Cross | EN9 | Waltham Abbey | EN10 | Broxbourne | EN11 | Hoddesdon

NORTH WEST LONDON
NW1 | Regent’s Park | Camden Town | NW2 | Cricklewood | Neasden | NW3 | Hampstead | Swiss Cottage | NW4 | Hendon | Brent Cross | NW5 | Kentish Town | NW6 | West Hampstead | Kilburn | Queens Park | NW7 | Mill Hill | NW8 | St John’s Wood | NW9 | Kinsbury | Colindale | NW10 | Willesden | Harlesden | Kensal Green | NW11 | Golders Green | Hampstead Gdn Suburb

SOUTH EAST LONDON
SE1 | Waterloo | Bermondsey | Southwark | Borough | SE2 | Abbey Wood | SE3 | Blackheath | Westcombe Park | SE4 | Brockley | Crofton Park | Honor Oak Park | SE5 | Camberwell | SE6 | Catford | Hither Green | Bellingham | SE7 | Charlton | SE8 | Deptford | SE9 | Eltham | Mottingham | SE10 | Greenwich | SE11 | Lambeth | SE12 | Lee | Grove Park | SE13 | Lewisham | Hither Green | SE14 | New Cross | New Cross Gate | SE15 | Peckham | Nunhead | SE16 | Rotherhithe | South Bermonsey | Surrey Docks | SE17 | Walworth | Elephant & Castle | SE18 | Woolwich | Plumstead | SE19 | Upper Norwood | Crystal Palace | SE20 | Penge | Anerley | SE21 | Dulwich | SE22 | East Dulwich | SE23 | Forest Hill | SE24 | Herne Hill | SE25 | South Norwood | SE26 | Sydenham | SE27 | West Norwood | Tulse Hill | SE28 | Thamesmead | SW1 | Westminster | Belgravia | Pimlico

SOUTH WEST LONDON
SW2 | Brixton | Streatham Hill | SW3 | Chelsea | Brompton | SW4 | Clapham | SW5 | Earls Court | SW6 | Fulham | Parsonís Green | SW7 | South Kensington | SW8 | South Lambeth | Nine Elms | SW9 | Stockwell | Brixton | SW10 | West Brompton | Worldís End | SW11 | Battersea | Clapham Junction | SW12 | Balham | SW13 | Barnes | Castelnau | SW14 | Mortlake | East Sheen | SW15 | Putney | Roehampton | SW16 | Streatham | Norbury | SW17 | Tootings | SW18 | Wandsworth | Earlsfield | SW19 | Wimbledon | Merton | SW20 | South Wimbledon | Raynes Park

CENTRAL LONDON / WEST END
W1 | Mayfair | Marylebone | Soho | W2 | Bayswater | Paddington | W3 | Acton | W4 | Chiswick | W5 | Ealing | W6 | Hammersmith | W7 | Hanwell | W8 | Kensington | W9 | Maida Vale | Warwick Avenue | W10 | Ladbroke Grove | North Kensington | W11 | Notting Hill | Holland Park | W12 | Shepherdís Bush | W13 | West Ealing | W14 | West Kensington

LONDON BOROUGHS
Barking and Dagenham | Barnet | Bexley | Brent | Bromley | Camden | Croydon | Central London | Ealing | Enfield | Greenwich | Hammersmith | Fulham,Haringey | Harrow | Havering | Hillingdon | Hounslow | Islington | Kensington and Chelsea | Kingston upon Thames | Lambeth | Lewisham | Merton | Newham | Redbridge | Richmond upon Thames | Southwark | Sutton | Tower Hamlets | Waltham Forest | Wandsworth | Westminster