What’s your pleasure centre?

Well, the second piece of content has gone live on the main site, and once again it's a work in progress. This time we're celebrating the fact that there's no such thing as a bad idea, just an idea that's not found its rightful place yet.

This is a central principle of Brand Electioneering because, in a world where UGC - in the form of blogs, moving image, music, you name it - is potentially as important to brand equity as anything the so-called 'brand owner' might put out there for mass consumption, we need to learn how to work with the good, the bad and the ugly.

It doesn't stop here, though; the Pleasure Centre of Uxbridge is a rather interesting project, and one we're going to be taking in lots of different directions over the coming months. So, to those who subscribe to this blog, and anyone else who's interested, what are you waiting for? Confession is the only way to absolution, you know...

Email Phil Lewis »