Brand Electioneering in Theory
- Tuesday
- 15th July 2008
- Category
- Brand Electioneering in Theory
- Author
- Phil Lewis
What’s your pleasure centre?
Well, the second piece of content has gone live on the main site, and once again it's a work in progress. This time we're celebrating the fact that there's no such thing as a bad idea, just an idea that's not found its rightful place yet.
- Monday
- 30th June 2008
- Category
- Brand Electioneering in Theory
- Author
- Phil Lewis
Welcome to a work in progress
Hello.
Late last year, we decided that traditional marketing was over. Too much one way traffic, too little sophistication, too much talking AT people... and, for many brands, too much cost and not enough trackable profit. So we decided that we'd rather be in the business of Brand Electioneering.
What is Brand Electioneering? Well, it's the business of empowering the consumer to choose your brand over its competitors. It's a way of thinking that seeks to mine cultural, social, technological and economic trends to get consumers to elect brands at a time when marketing as we know it is in desperate need of change. It is integrated thinking taken to its logical conclusion... but rather than bang on here about what it means and how to do it, the main site will tell you all you need to know as time goes by.